Our philosophy

We believe the world will be a better place if we equip as many people as possible with this mindset, skillset and toolkit.


We’re so passionate about the benefits of using Human Centred Design that we want to provide access for as many people as possible. Innovation and creativity shouldn't just be available to organisations in Silicon Valley or the bigger players.

We believe that all organisations can benefit from accessing a more innovative, creative and design based approach to the way they work. It can be small changes, or you can go big. That's the beauty of this way of working - it's flexible, it's scalable and it works!

We work to empower:

  • Non profits who might think this approach is out of their reach but are responsible for solving some really wicked problems

  • Government organisations who aren't sure how to take a fresh approach to traditional ways of problem solving

  • Small businesses who want to grow and gain a competitive edge

  • New organisations who don't know where to start to build a profitable and sustainable business

  • Established organisations who want to do things differently and just don't know where to start

We are a socially conscious business and an important part of the work we do is to give back. Sometimes our services are not as accessible to those working in NFP or community organisations, so we work with them to come up with a solution that suits their often stretched time, resources and budgets. This means that when you choose to work with us, you’re also contributing to the broader community by supporting us to give back. How cool is that? #goodkarma

We are also passionate about supporting other small businesses, and when there are services we can’t provide ourselves we like to work in partnership with our trusted network to deliver great things for our clients, or if it’s really outside our remit we’ll get you in contact with them directly.